media key projects
ICO
INDUSTRY CORPORATE ORDER
This is a game about rebooting the market. Businesses from the same industry create new relationships and market rules.
The next ICO session will take place in March-April 2025 in Zakarpatye, Ukraine.
The ICO project focuses on rebuilding Ukraine by uniting businesses from the same industry to create new market relationships and rules. It enables companies working within the same market to coordinate their activities effectively. The project has implemented four initiatives for participants in the construction market.
This initiative allows participants to tackle management challenges, improve market interactions among teams, and ensure mutually beneficial conditions for all stakeholders.
How to manage the market situation to achieve your goals? How to establish partnerships and interactions with other companies in the market in an environmentally friendly way — for each participant and the market as a whole?
MEDIA-KEY COMPANY HELPS YOU FIND THE ANSWER TO THESE QUESTIONS USING THE TECHNOLOGY OF REFLECTIVE GAMES.
WHAT IS A REFLECTIVE GAMING?
Reflexive gaming is a unique method that simulates real business situations, including their internal and external dynamics.
It provides participants the opportunity to test and refine their strategies while gaining a fresh perspective.
Participants, as individuals and teams, solve tasks, negotiate, and analyze the market's specificities, building relationships necessary for achieving their goals.
WHO IS THE GAME FOR?
The game is for you if you want qualitative changes in your company
COMPANIES OPERATING WITHIN THE SAME MARKET
To learn:
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How to launch products
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Cooperate with other companies
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Create market ecosystem chains
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Work with contractors, and Negotiate agreements.
TOP MANAGERS OF MARKET
PLAYERS
To understand:
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Entering new markets
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Launching products
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Securing desired market positions
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Building partnerships and
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Implementing strategies
PARTNER COMPANIES SUPPORTING MARKET OPERATIONS
(lawyers, marketers, financiers)
To explore:
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Iimplement a service for the business
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To find “their customers”
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Build partnerships with customer companies, allowing all participants to satisfy their interests
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Take the desired position in the market
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Expand the range of their services based on the needs of a particular market.
HOW DOES THE GAME WORK?
START
FINISH
Three days of active work on solving participants' requests through team collaboration, brainstorming, developing a future plan with the help of a specially structured game process and mini-lectures.
WHAT DO YOU GAIN FROM THE GAME?
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The ability to read your conversation partner and maintain a cool head in critical situations.
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Understanding where to start changes and projects, and how to determine the first step toward success.
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And many other valuable skills and experiences for achieving high results in business and team collaboration.
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Insights, discoveries, revelations — about yourself, business, people, and the world.
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The ability to read your conversation partner and maintain a cool head in critical situations.
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Understanding where to start changes and projects, and how to determine the first step toward success.
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And many other valuable skills and experiences for achieving high results in business and team collaboration.
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Insights, discoveries, revelations — about yourself, business, people, and the world.
Financial Details
Financial conditions will be shared closer to the project's start date.
Why was the format of a reflective game chosen for this work?
In a reflective game, three levels are simultaneously involved:
PERSONAL LEVEL OF THE PARTICIPANT
Each participant begins to see and differentiate their personal behavior strategies and interaction methods. They become aware of what they are doing, how they interact with others, and decide whether their behavior is effective or needs changes. If the participant chooses to make changes, they can try new approaches in the game and gain experience that they can transfer to real life.
TEAM LEVEL
For teams, this is an opportunity to see internal issues — delegation, lack of trust, insufficient responsibility, and other aspects. These processes remain for internal team work and are not brought to the general game field. However, the team has a real opportunity to change its work and interaction, carrying the gained experience into real life.
MARKET LEVEL
On the general game field, teams interact with each other, simulating the market. Here, they can jointly create new tools and practice market interaction methods. Participants can bring their product to the "game market," and if they succeed in attracting the interest of other groups, they gain experience in successfully launching a product to the market.